Learn What Your Customers
 Want Perceive

A robust platform for both qualitative and quantitative research, enabling you to gather insights that adapt to your evolving needs. Gain a deep understanding of your audience, shape your strategy, drive growth, and create a brand that truly resonates with your customers.

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Services

Why choose AIRA?

Gaining insights from 50+ countries - fully adapted and translated into 55+ languages - is only the start.

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Seamless collaboration for large teams

AIRA promotes research democratisation by allowing teams to set user permissions, share credits, and collaborate on surveys. Unlike other platforms, we do not impose a limit on the number of seats.

Clear and straightforward pricing

No hidden fees—regardless of who or where your audience is, we offer a single flat rate.

Bot Detection

With our latest bot detection feature, we can disqualify any response with AI-written content to make sure the quality of your result.

Rapid insights with an easy-to-use platform

Utilising a dynamic combination of secure AI technology, cutting-edge platform capabilities, and expert panel insights, AIRA ensures a smooth and effortless path to achieving your insights.

GenAI assisted open-ended analysis

With the latest GenAI technology, our sophisticated algorithms are designed to help you understand the dynamics in open ended questions.

Adaptable and customisable

Customise your research to fit your needs—use ready-made survey templates and pre-set audiences, or design your perfect setup with fully adjustable audience options.

Growth

Uncover Insight-backed strategies to expand your market presence

Harness cutting-edge analytics to identify key factors that make your brand stand out to consumers, or gather crucial market intelligence to successfully enter new regions.

Execute international studies with tailored, localised questions and responses, and view consolidated results in your preferred language. Ideal for seamless market expansion and gaining comprehensive insights into new regions.
Incorporate multiple research methodologies into your insights strategy for breadth and depth of consumer insights.
Discover how consumers perceive your brand compared to your competitors, allowing you to identify key areas for targeted growth and strategic action.
Understand the preferences, behaviors, and purchasing motivations of your existing, target, and growth customers to refine your strategies and drive business success.
Analyse data from your existing customer base to identify key areas for investment, drive growth, and strengthen customer loyalty.
ROI

Measure ROI on a continuous basis

Track your brand’s evolution and market impact over time to validate strategic decisions and measure changes in market positioning and competitive standing.

Monitor the ongoing impact of your marketing activities with a continuous brand tracker, providing insights into how your campaigns influence awareness and brand perception over
Monitor how your brand stands up against competitors through ongoing recall studies and real-time brand tracking.
Evaluate campaign effectiveness by analysing results before and after launch to understand impact and gather valuable lessons for optimising future campaigns.
Examine data across various markets to identify emerging trends and leading indicators that may signal changes in other regions.
Risk

Develop a successful innovation pipeline for products and campaigns

Validate your strategy by testing hypotheses and enhancing results using a mix of ongoing and targeted research.

Whether conducting a brief study or a comprehensive market analysis, leverage consumer insights to drive your projects in the right direction.
Gain a competitive edge by conducting on-demand research to understand your consumers’ preferences throughout the year.
Ensure your final choices are well-informed by thoroughly evaluating options, so you can launch your campaign with certainty.
Combine qualitative and quantitative data to determine which concepts, from new product innovations to packaging designs, most appeal to your target audience.
AIRA

Get started with AIRA today

At AIRA, we believe that transforming good brands into great ones requires richer, deeper insights gained through a blend of qualitative and quantitative research. Our enterprise-grade platform offers everything you need, supported by an exceptional team of research experts ready to assist whenever you need it.

  • Enhance campaign effectiveness
  • Access comprehensive analytics
  • Improve customer targeting
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De-risk your decisions with AIRA

All-in-one platform for managing research projects and analysing data.

  • Pay-As-You-Go
  • No credit card required
  • Change plans anytime

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    Get started

    De-risk your decisions with AIRA

    All-in-one platform for managing research projects and analysing data.

    • Pay-As-You-Go
    • No credit card required
    • Change plans anytime